'Athletes will continue to have influence even after their peak athleticism fades, so long as they play the PR game just as well as their sport of choice. During their careers, they must also learn how to speak well in front of the camera, give intelligent and insightful answers and show confidence. That is a key to success on and off the field.'
-Ronn Torossian, Forbes Magazin-
Words are the simplest tool for immediately transforming the quality of something.
Language shapes our behavior. The right words spoken in the right way can bring us love, money, respect... while the wrong words, or even the right words spoken in the wrong way, can lead a country to war.
We must carefully orchestrate our speech if we want to achieve our goals and bring our dreams to fruition.
The aspiration with WMN - what makes newsworthy Public Relations is to find the right words for your purpose.
Professional athletes are public figures.
People look for information about athletes, they want to connect and engage with them, they want to get to know them.
How do you want to represent yourself, interact with officials, your audience, journalists, fans, how to talk in interviews, what to say and what not… It is important to develop a sympathetic Athlete Identity that represents your true self but protects your privacy.
Your image is your concept of yourself, your brand or company. What is your image saying about you; and is that what you want it to say? It’s essential to proactively work on how you want to be perceived.
Aligned with conventional media outlets, relevant Social Media content can or cannot be a part of this.
Public Relations (a.o.Press Management, Media Kits and Press Releases)
Athlete Marketing and Identity
Influencer Relations and Concepts
Media Concepts & Strategies
For more info on the aforementioned topics, please reach out to me.