A big part of an athletes identity and marketability is defined, analyzed and
measured through their presence on social media.
No Social Media activities are often based on:
No interest in such (hard to imagine, as we’re all on it!) or the intimidating
effect it can have for Public figures, such as athletes Companies, Brands
and Organizations. As a professional athlete with a public profile you often
naturally have a high reach on Social Networks through your sport. Not knowing
how to represent yourself can lead to a false image in the public eye or expose
too much of your privacy. Often one is not even aware of how differently posted
image- or text content can be perceived by the outside world.
But with the right strategy and content management, social media can lead to
profitable additional income, direct and guide your image, substitute an online
presence such as a website or even be used as a gateway to the public and a
tool to engage and interact with your fans.
It all depends on the fields of play and personal preferences as well as strengths.