ABOUT

A creative soul with a knack for storytelling and a career that’s taken me across continents. I started out as a sports journalist, chasing stories on courts, slopes, tracks, fields and the ocean- mainly in Germany, sometimes in Austria, Norway, Portugal, Spain, France or Hawaii. Over time, I swapped press passes for a more creative approach to communicating in our digital age – always blending my love for culture, travel, and the international sports industry together.

I’ve lived and worked in Central America, Southeast Asia, Australia and Europe, indulging in diverse cultures and bringing my global perspective and network to everything I do. Shaping brand identities, storytelling for athletes, companies or brands, developing  properties in new and exciting ways and areas. Using creativity as my playground and expertise as my compass, I enjoy connecting dots and ideas that cross borders with my professional knowledge in Media, Communication and Business Development.

When I’m not deep in a project, you’ll  find me surfing,  snowboarding, or brainstorming my next move somewhere beautiful (often with my Belgian Malinois in tow).

I'm fluent in German, English, and Spanish and all about tackling projects that push boundaries and bring fresh perspectives to the table. If you’re into bold ideas, offbeat strategies, stories that stick, and creating something that cuts through the noise, let’s make it happen – Let’s talk about your project!

Janine